Chey west
UX + Visual Design
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Kuta tea – Package Design

Kuta Tea

Package Design + Art Direction

 

Kuta tea is a clean and contemporary design approach to a private label tea range available in a wide variety of small-scale grocery stores. Fun and whimsical, each design combines movement and playful patterns with the leading ingredients expressing the different flavors. 

 
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Challenge

The marketplace is flooded with tea companies making it difficult to stand out. Kuta tea needed a unified look and feel that encompasses an entire range of flavors with a prominence on strong shelf and appetite appeal. 

 

Client

Independent 

My Role

Package Design
Art Direction
Storyboarding
Website design
Website development

CollaboratoRS

Adam Kendall Woods – Product Stylist
Nelle Clark – Photographer

 

 
 
 
 

Vision

Styleboard

Pulling a warm and exciting color palette through hand-made swirl patterns evoke a soothing feeling. Soft gray patterns invite you inside for an extra layer of intrigue. The logo type-treatment is based on a modified Quaver Sans–bringing nice full-circle curves meant to evoke energy and movement. I paired this beautiful open typeface with Caslon, providing a classic and organic structure.

 
 
The logo type-treatment is based on a modified Quaver Sans–bringing nice full-circle curves meant to evoke energy and movement. I paired this beautiful open typeface with Caslon, providing a classic and organic structure.

The logo type-treatment is based on a modified Quaver Sans–bringing nice full-circle curves meant to evoke energy and movement. I paired this beautiful open typeface with Caslon, providing a classic and organic structure.

 
 
 

PRODUCT PHOTOGRAPHY

A Modern Approach

Each design provides soft movement and playful patterns with ingredients leading the way in bold colors and textures – Worthy of celebratory tea parties in the park.

 
Clean and contemporary –worthy of celebratory tea parties in the park.

Clean and contemporary –worthy of celebratory tea parties in the park.

 
 

Package Dielines

Fit and Finish

To test the quality and tactile feel of the design, through an iterative process, each design was prototyped with different materials and sheens, then printed, folded and cut for the final fit and finish. 

 
 
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Chamomile Package Dieline

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Chai Tea Package Dieline

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Green Tea Package Dieline

 
 
 

Art Direction

Lifestyle Storyboarding

 
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Front end delvelopment

Responsive Website

To tie together the product holistically, the lifestyle photography shined through on the responsive website. The layout was simple and intuitive, while bringing in fun elements of vivid color color and textures.

 
 
 
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